I’m very excited to share with you our new look that we’ve been working on for a while. Don’t get me wrong, we love our old logo and people loved it too, but it just didn’t show the entire picture of who we are. In this post I want to share with you the whole story of what we value as a company and strive to do for our clients.
our story and why
we changed our logo
We are not only changing our logo, but also our messaging and how we show up in the marketplace. As our company has evolved over time, and we outgrew our previous logo and core brand message, which is a natural part of every business.
Our previous logo was Creative-themed, Flying kites was indicating creativeness and the bulb was indicating Idea. So, naturally I wanted our agency represents Creative and Ideas.
However, over time we have evolved as a company and our brand today is more dynamic than it has ever been.
Before I dive into our new logo design, come with me “behind the brand” and allow me explain to you how we got where we are today.
we see our clients
Our clients aren’t money trees; and they’re not email addresses on our mailing list—they are our FAMILY. As cliche as that may sound, it’s true. Each time a new client comes on board, we add a new member to our family; and we build a bond with them. It’s a BONUS that we get to help them with branding and web design.
Every family, person and business leaves a legacy behind. The legacy we want to leave is that of servanthood and excellence. We strive to always have a servant’s heart when working with clients, and a high standard for excellence in design and customer service. Through our creative branding and marketing solutions we help our clients create a brand that will last for generations.
One part of our brand that has remained is our core philosophy:
“We aim to help you do what you do best–change the world.”
Whether you’re a motivational speaker, doctor, president of a non-profit, network marketer, entrepreneur, CEO, marketing director, or entertainer, you are leaving your mark on the world through what you do for people.
There are two types of people in this world:
- Those who use others to help themselves
- Those who use themselves to help others (which is what we do)
If you’re a business owner or leader in any capacity, every single day you pour into the lives of your clients, customers, followers, and audience. Our goal is to help you do that by empowering you to focus on what you do best. You shouldn’t worry about building your website, graphic design or being concerned about marketing metrics–you should be focused on delivering your gift to the world with all your might, heart, mind, body and soul. And, guess what? We’re going to be right here with you to guide you every step of the way.
“Kites, inside the imperfect circle”–
New Logo Design
We wanted our new logo to be very Class, calm and with round edged smooth fluffy fonts, Something that makes you soothing feel. Along with a beautiful brand identity shape which can carry Branding.
warm Tuscan Yellow and Jane's grey both color has it’s own meaning of course, Yellow: Creative, Commitments, courage, Grey: Class, maturity and of course dullness (Gray serves as a good background for other colors as it doesn't attract attention, allowing the other colors to take prominence).
Well, there you have it. Our new brand identity and logo design. Please leave a comment and tell us what you think about it.
If you would like to rebrand your company or reinvent yourself, send us a message and let’s have a conversation about. I believe we can help you achieve greatness with your brand.
Founder & Creative Director